Reports
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Reports
Revenue, orders, channels and conversion across the last six months.
Revenue (6 mo)
₹1,41,98,000
31.4%vs Jun–Nov
Orders (6 mo)
20,050
28.2%vs Jun–Nov
Avg. order value
₹708
2.6%vs Jun–Nov
Repeat purchase rate
38.2%
3.1%vs Jun–Nov
Return rate
2.4%
0.4%vs Jun–Nov
Revenue trend — last 6 months
Orders per month
Orders by channel
Mobile App
742 (59.5%)
Website
386 (30.9%)
Marketplace
120 (9.6%)
Payment method split
UPI
618 (49.5%)
Cards
342 (27.4%)
COD
218 (17.5%)
Wallet
70 (5.6%)
Conversion funnel — this week
Session-to-paid conversion is 2.92%, up from 2.41% last week. The largest drop-off remains product view → add to cart at 67.8%.
Top cities by orders
Category performance — last 6 months
| Category | Products | Orders | Revenue | AOV | Return rate | Trend |
|---|---|---|---|---|---|---|
| Dresses | 214 | 2,673 | ₹18,76,540 | ₹702 | 2.1% | |
| Kurtas & Sets | 186 | 1,773 | ₹12,45,300 | ₹702 | 1.8% | |
| Tops | 163 | 1,030 | ₹7,23,600 | ₹702 | 3.4% | |
| Shirts | 121 | 505 | ₹3,55,200 | ₹703 | 2.6% | |
| Bottoms | 108 | 379 | ₹2,66,100 | ₹702 | 1.2% |